August 16, 2013


It's a wrap for the DRB-HICOM AUTOFEST 2013 which happened at SPICE (Subterranean Penang International Convention Exhibition) from 28th - 30th June 2013 *blows confetti*. Over 18,000 residents from Penang and surrounding areas visited the AUTOFEST which came back after the 1st DRB-HICOM AUTOFEST 2013 held in January at EON Complex, Glenmarie.

The event hosted 10 brands under DRB-HICOM Group namely Audi, Can-am, Honda, Isuzu, Lotus, Mitsubishi, MODENAS, Proton, Suzuki and Volkswagen. This serves to enhance the public awareness on the brands under DRB-HICOM group companies.

There were display booths for multiple brands in the indoor as well as showcase of the Mitsubishi G4 Concept car exhibition, MODENAS 118 EFI launch and the preview of the legendary Suzuki Jimmy.

While there were activities indoor, outdoor is not left out as well. No doubt that the Lotus driving experience and MODENAS stunt show were some of the most attractive outdoor activities!

I would do anything for a ride in a Lotus!!!

Convoys from several car clubs such as Lotus, Proton, Suzuki, Mitsubishi Triton Tuners Club and MODENAS also made their appearance in the AUTOFEST! Special promotion and deals for purchasing a car were also available and can only be grabbed at the venue.

AUTOFEST is not meant for only adults but for the kids to enjoy too! Activities such as coloring contest, inflatable games and clown was there to entertain them *blows balloon*! Adults had their chance to win lucky draw prize of a brand new Proton Saga SV and MODENAS CTRIC bikes. Visitors over 18 years old just have to fill in a form in order to participate in the lucky draw!

F&B stalls operated by Burger King, Pizza Hut and Rasamas sold their food at competitive price in the concourse area to cure hungry stomach! Many definitely flocked the area during the event!

The event was supported by non-automotive companies such as Multi Automotive Service and Assist (MASA) and DRB-HICOM Leasing (DLSB). PUSPAKOM, ICAM and DRB-HICOM Human Capital which are under DRB-HICOM group synergy were in the event to exhibit their current products and special offers to the public.

Speaking about PUSPAKOM, its mobile inspection unit was on site to offer free vehicle inspection to the early birds of the event too!

I wish I were there in the DRB-HICOM AUTOFEST 2013 but unfortunately I was situated in UK at that moment. All I can do was by taking some pictures of the car on the roads of London to cure my addiction with cars! I bet I'll take more pictures if I'm in the AUTOFEST, not to mention test driving cars too!
Please visit DRB-HICOM's website for more details: DRB-HICOM

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